What Changed
Traditional SEO optimised for Google's blue links. GEO (Generative Engine Optimisation) optimises for AI-generated answers.
When a user asks Perplexity "find me a good web developer in Johannesburg" or ChatGPT Search "which agency builds AI voice agents", the AI doesn't show a list of links — it summarises the best options.
If your business isn't structured for this, you don't appear in the summary. You don't appear at all.
The Five Pillars of GEO
1. llms.txt
A simple text file at /llms.txt that tells AI models exactly what your business does, who you serve, and how you help. Think of it as a knowledge card for AI crawlers.
2. Structured Content
AI search engines prefer content that answers specific questions clearly. Blog posts, FAQs, and service pages should be written in a direct question-answer format.
3. Schema Markup
Structured data (JSON-LD) helps every search engine — traditional and AI — understand your business type, services, location, and pricing.
4. robots.txt for AI Bots
Most robots.txt files don't allow GPTBot, ClaudeBot, and other AI crawlers. We configure yours to welcome them while keeping your control.
5. Authority Signals
GEO ranks businesses by factual accuracy, consistency, and authority — not just backlinks. Consistent NAP (name, address, phone), verified reviews, and clear service descriptions all help.
What We Build
Every RicheyKidd website includes:
/llms.txt— AI-readiness file/robots.txt— optimised for AI crawlers/sitemap.xml— complete content map- Blog content engineered for AI answer surfaces
- FAQ schema for voice and AI results
- GEO-optimised content strategy
The Opportunity
Most agencies don't know GEO exists. Most businesses haven't claimed their AI identity. There is a right-now window to become the business that AI recommends.
Frequently Asked Questions
What is the difference between GEO and SEO?
SEO optimises for Google's blue-link results. GEO (Generative Engine Optimisation) optimises for AI-generated answers — the summaries produced by Perplexity, ChatGPT Search, Google AI Overviews, and Microsoft Copilot. When an AI engine recommends a business, that's GEO in action.
Does GEO replace SEO?
No — they work together. SEO builds the traditional foundation (sitemaps, metadata, crawlable content), while GEO layers on AI-specific signals like llms.txt, FAQ schema, and question-answer content structure. Your site needs both.
How does llms.txt help my business get found by AI?
/llms.txt is a plain-text knowledge card that tells AI crawlers exactly what your business does, who you serve, and how you help. It's one of the fastest ways to get your business into the training and reference data AI engines draw from. Voice agents are another way to capture the leads this drives.
How quickly will I see results from GEO?
AI search engines pick up structured changes fast — typically within 2-6 weeks of publishing llms.txt, FAQ schema, and GEO-optimised content. Because most businesses haven't optimised for AI search yet, early movers see outsized gains.
